Friday, June 11, 2010

E3 to Net 500,000 Tweets in 1 Week!


Over the last several months, we've learned a lot of valuable Twitter trends and behaviors while watching the AggreTweet graphs. One thing we pride ourselves in is our ability to assess user behavior in real-time. We've gotten so good at it in-fact, we're prepared to make a prediction...

We anticipate E3 2010 chatter to net at least 500,000 Tweets in a 1 week period, Saturday-to-Friday of next week (June 12 - June 18). This will be an unprecedented amount of Twitter game-related conversations, and should set the bar for the industry.

To put this into perspective, currently the Playstation 3 (as a platform) has the highest weekly tweet count, with just over 100,000 tweets this past week. That's a product with a healthy install base, and a large library of games for players to tweet about in relation to their platform. Never has a gaming event surpassed a platform in weekly tweets - not even PAX East earlier this year.

It's shaping up to be a big year for E3 with games like Killzone 3, Halo: Reach, Gears of War 3, Medal of Honor, Call of Duty: Black Ops, SOCOM 4, Rock Band 3, Crysis 2 (to name a few), and of course the highly anticipated deep-dive into Project Natal Microsoft is expected to make at their press conference on Monday. Amidst additional rumors such as Hulu coming to the Xbox 360, and speculation on Valve's big surprise (probably Half-Life 3 / Source Engine 3), there will be plenty of things for gamers to tweet about =).

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